Douglas J Salons Announce their First Aveda Purefessional

Douglas J Salons Announce Their First Aveda Purefessional

Theresa Bradley, Artistic Director and Stylist at Douglas J Salon in Rochester Hills was named an Aveda Purefessional in the haircutting category. A Purefessional is an achievement many educators in the Aveda network strive for in taking their career to the next level.

Purefessionals are Aveda’s team of local educators who specialize in three areas; hair color, haircutting and makeup. As new trends come into season, Purefessionals travel to Minneapolis to learn from Aveda’s leading stylists, colorists and makeup artists. As a Purefessional, the knowledge and education gain can be shared among other Aveda stylists, colorists and makeup artists through educational class trainings held at local institutes and salons.

Bradley, who has been styling hair for nearly 13 years, says, “I was inspired to become a Purefessional from my early years taking Aveda’s collection classes. Through the knowledge and experience I gained from the Purefessionals teaching those classes, I thought I want to do that one day too!”

She adds, “Being a Purefessional means it’s “all about rising to the standards for our industry! The power we have to make people feel good is an amazing gift to give. Being a Purefessional is a way to teach hairdressers their power by building confidence and knowledge in their technical skills as well as helping people stay inspired to remain in the field long term.”

Ultimately, she made that dream a reality by auditioning in Minneapolis, Minnesota at Aveda Headquarters and explains, “At first the experience was nerve wracking and intimidating. You have to audition in front of a panel of Aveda’s creative team and go through a 4-day boot camp but once I got over my own fears, it was incredible!”

About Douglas J Companies

Recognized as a leader in the Salon and Spa Industry for over 49 years, the Douglas J family of companies is known for excellence in technical, creative in salon business and education as well as providing the highest level of service to their guests and commitment to community. Douglas J Companies has 9 locations including Aveda Institutes, Aveda Concept Salons and their Aveda Salon & Spa in Okemos, Michigan. They offer a complete menu of services in hair design and color, skin care, nail and massage therapy.