Breast Cancer Awareness Month: Much More Than Wearing Pink

During October, when everyone from the NFL to major airlines turn pink, we’re feeling especially proud that Douglas J Aveda Institutes and Salons — and our brand partner, Aveda Corp. — have a long and strong history supporting breast cancer research, prevention, and awareness.

With women making up 81% of Douglas J’s workforce, this is an especially important cause for us to champion. Douglas J is a diamond-level sponsor of the Susan G. Komen Foundation, and 2014 will be our fifth year raising money for this important non-profit. We’re selling our fabulous pink “Save 2nd Base” T-shirts (in baby-doll or boxy fits) for $25 online and in our salons and institutes. We also have pink BCA ribbons on hand for $1, and pink BCA bracelets for $2, for guests who come to us for services.

Douglas J Aveda Breast Cancer Tshirt

We’re so proud that Douglas J’s corporate sponsors are international leaders in the movement toward finding a cure, and in improving treatment and prevention of breast cancer. In 1993, Evelyn Lauder of The Estée Lauder Companies (Aveda’s parent organization) founded the Breast Cancer Research Foundation (BCRF) and established the pink ribbon as its symbol.

For several years, Aveda has joined the fight for the cure, selling limited-edition Pink Ribbon Hand Relief lotion during October. The special units are larger than average (with 17% more lotion), and $4 from each purchase goes directly to the BCRF. This initiative yields hundreds of thousands of dollars each year for breast cancer research.

What else helps prevent breast cancer (and all cancers)? Use of pure, natural ingredients. Sustainable harvesting. Eco-friendly production and manufacturing practices. All of these characterize Aveda’s products and business model. To us, keeping cancer-causing toxins out of the environment and out of our bodies isn’t just for October — it’s for life.

Here are some sobering statistics about breast cancer in the U.S.:

  • Every two minutes, a woman is diagnosed with breast cancer.
  • One in eight women will be diagnosed with breast cancer in their lifetime.
  • Breast cancer is the second leading cause of death for women.
  • An estimated 2,150 men will be diagnosed with breast cancer each year, and approximately 410 will die.
  • Breast cancer deaths have dropped since 1990 thanks to early detection and better screening, increased awareness, and advanced treatment options.

— Source: BCRF and the American Cancer Society

What can you do this month to help improve these statistics?

1. Donate — to Susan G. Komen, to BCRF, or to a non-profit of your choice. Some non-profits fund research for breast cancer treatment and cure; others increase the availability of mammograms that can detect breast cancer before symptoms start to show. Both are crucial in the fight against breast cancer. Or, you can donate on a more personal level — by supporting a fund set up for someone in your community who is battling breast cancer.

2. Buy BCA products — that support non-profits dedicated to breast cancer research, treatment, or detection. These include Douglas J’s BCA T-shirts, pink ribbons, and pink bracelets, and Aveda’s Pink Ribbon Hand Relief. Maybe you’ll want to wear these to facilitate conversations about breast cancer awareness. Maybe you’ll want to “wear your support” for a particular breast cancer patient or survivor. Or maybe you’d like to buy a product you already love, and this gives you an additional avenue to donate.

3. Schedule a mammogram — for yourself or someone you love. According to the American Cancer Society, early detection tests for women save thousands of lives each year. Mammograms are critical for detecting breast cancer in people who have not begun to experience symptoms. The earlier the disease is diagnosed, the better the prognosis. Here are resources for how to schedule a mammogram in the areas where Douglas J Aveda Institutes and Salons are located: Michigan, Illinois, and Tennessee.

Breast Cancer Awareness Month is an important initiative that brings us all together to fight against a common enemy. We’re proud of the efforts Douglas J, Aveda, and Estée Lauder have made so far, and will continue to make, until a cure is found.


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