Evolution and Trends in Beauty Education

Predicting trends in the beauty industry can be a bit like playing poker. You can make educated guesses about the future based on what you see now, but you can never be sure what will happen. Web sites routinely display looks that are hot one minute, but passé the next, proving that sometimes you never know what’s in the cards.

Forward-thinking service providers try to stack the deck in their favor by educating themselves and trying to stay ahead of the trend, but what about beauty schools? How are educators making sure to give today’s technology-inundated students the best education without spending too much time on a trend that could fizzle out before students even graduate?

Leaders at Douglas J. Aveda Institute think they have it figured out. Education is offered on a two-tier system: One level is for their students and one level is for staff and former students already in the field. “It’s important to know where trends are going, but as a company, we are not about pushing trends,” says TJ Weaver, stylist and co-owner of Douglas J. Aveda Institute with six locations in Michigan, one in Chicago, IL and one in Knoxville, TN. “We are about asking clients what they want and creating something unique that fits their lifestyle. That is what we teach students.”

read the entire article here: http://www.theindustrysource.com/magazine/evolution-and-trends-in-beauty-education.html

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